Too Faced Born This Way Foundation | Is it worth the hype?

Hey everyone,

I recently engaged in yet another impulse buy.. oops! This time it was the Too Faced Born This Way foundation. Browsing in Debenhams I ended up at the Too Faced counter and before I could even think about it, I’d been colour matched and bought the foundation.
I have heard so many good things about this foundation, so although I’d normally like to do a little more research before purchasing a higher end product, I wasn’t too worried about this impulse buy because everyone seems to love it so much! But lets see if I think it’s worth the hype..

Too Faced BTW Close up

This oil free foundation is meant to provide a luminous, undetectable, medium to full coverage.
It is unfused with coconut water to replenish skin’s moisture levels, alpine rose to help brighten and boost skin’s radiance, and hyaluronic acid for a smooth, youthful appearance.
There are 35 different shades of this (available on Cult Beauty) and 30ml of product will cost you £29.

Too Faced BTW 1

I applied this with my usual Real Techniques buffer brush. I found that the product went on smoothly and blurred my imperfections a little bit. However, I do not think this foundation covered everything, and I wouldn’t say I was able to achieve a full coverage with this, as the packaging suggests. I believe this builds up to a medium coverage only.

On a good skin day, this foundation looks nice. It looks fairly smooth and definitely gives a luminous dewy finish. I can see why people believe this foundation makes their skin look ‘healthy’, however I don’t believe that affect lasts, as soon after application, this began to sink into fine lines.

It didn’t last well on my skin either unfortunately. After around 4 hours this was noticeably faded around my nose, mouth and jaw. For a high end foundation, I do not think this is very impressive at all.

I would personally prefer to spend my money elsewhere and definitely wouldn’t consider this one ‘worth the hype’.

One thing I will say, is that this foundation does look nice mixed in with a matte foundation. I have been wearing this mixed with the Max Factor Face Finity foundation. This is how I will use this bottle up!

Too Faced BTW 3

Foundation applied to half the face

Have you tried it? What do you think of this foundation? Let me know in the comments below!

Jazmin xx


  1. Aleeya Azimulla
    October 27, 2018 / 1:32 pm

    Great review!! I live for this foundation!!

  2. October 28, 2018 / 9:56 am

    I didn’t try this foundation, but it definitely is super hyped up. I saw so many people using it and loving it. I do like packing however, it’s so pretty. xx

    • October 28, 2018 / 10:57 pm

      Yes it’s so hyped! & I do agree, the packaging is lovely xx

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