Benefit Boi-ing Cakeless Concealer | Review

Hey everyone, I hope you have all been well? Today I am going to be reviewing the new Benefit Boi-ing Cakeless concealer. I have had this for around a month now – I spoke about it in THIS RECENT HAUL. Although there has been a little bit of hype surrounding this concealer when it launched at the end of August this year, I haven’t heard quite as much about this one as I would have thought, so I wanted to post a review to share my thoughts on whether this one is worth the purchase. Prior to this Boi-ing Cakeless concealer launching, plenty people were wanting a liquid concealer from Benefit, so let’s see if they have delivered.

Benefit listened to customers when they launched this FULL COVERAGE Boi-ing Cakeless concealer! Benefit were definitely due a liquid concealer launch, they’re other popular concealers are in pot or stick form. I do in fact quite like the Boi-ing industrial strength pot concealer for blemishes, but I personally prefer a liquid formula for my under eye area, which is why I was SO excited by the Boi-ing Cakeless concealer.

Benefit claim the Boi-ing Cakeless concealer is full coverage and will hide dark circles, blemishes & discolouration. All this whilst feeling light weight and remaining ‘cakeless’. This concealer is waterproof and will provide 24 hours of wear.

After 1 week of using this concealer, out of 109 women 97% said that this concealer looks smooth. 94% said it doesn’t look cakey. 95% said it covers under eye dark circles. Some pretty good claims.

Packaging is something Benefit always get right & the packaging of this Boi-ing Cakeless concealer is one of my favourites! It looks like an eraser which is super clever since it is a concealer. It also comes in a pink box. I would definitely say that this concealer looks high end, but definitely cute. The doe foot applicator is just slightly larger than the average one.

This one will set you back £18.50 for 5ml of product. The price point isn’t the best. Fenty Beauty, another popular high end brand, has their concealer set at £19 for 8ml. So you can see the difference!

The Benefit Boi-ing Cakeless concealer comes in 12 shades, which isn’t super impressive to me. In a way, it appears to cover the whole spectrum of skin colours spanning from pale to dark, but I’m certain that not everyone could find a shade perfectly suited to themselves. I have shade 1 (the lightest one) and it is a little too pale for me, however shade 2 was a tad too dark.

View this concealer on the Benefit website here!

I have primarily been using the Boi-ing Cakeless concealer to conceal & brighten my under eye area. As I mentioned the shade is a little too light for me, so I am unable to use this one effectively on blemishes.
I use a Morphe concealer brush to apply a small amount under my eyes. The first time I used this I definitely used too much so be careful! Not a lot is needed as it is super pigmented & I would agree that this is full coverage.

This does dry down quickly, you will need to do one eye/area at a time in order to blend it out easily. I have pretty awful darkness under my eyes and I do struggle with finding concealers that are full coverage enough. I have found this one to cover almost all the darkness & if you have regular darkness under your eyes this will be more than enough for you. This formula is thin as opposed to creamy, so I was quite surprised at the coverage. Due to this not being creamy, I have found it to be quite drying on the under eye area and sometimes it can come across not as smooth because of this. Mostly I haven’t set this with powder as it doesn’t crease too badly without & the powder can add extra dryness. I have dry skin anyway, so I do go through phases of limiting loose powder use when my skin is particularly dry, as it currently is.
If you struggle with creases, I would recommend trying this one out. I crease a lot usually, but this concealer provided me with better results than many other concealers I have tried.
This Benefit Boi-ing Cakeless concealer, along with my more creamy Too Faced Born This Way concealer have quickly become my go-to’s for concealing my under eyes on full coverage days! I definitely do like this one a lot!

Overall, I have found the Boi-ing Cakeless concealer to be ideal for covering & limiting creasing! If you have issues with either of those then I definitely recommend this one. However, if you have particularly dry under eyes then maybe go for the Too Faced Born This Way one instead.

Are you going to try this one out, or is it a pass for you? Let me know in the comments! Thanks so much for reading & I hope you have found this review helpful.

Jazmin xx


  1. October 9, 2019 / 5:39 pm

    On the shade range, the “darker” colors are actually much lighter than the packaging. While I think the concealer is an amazing product, the packaging crosses into the deceptive territory.

    • October 9, 2019 / 6:04 pm

      Oh that sucks! They should definitely just release more shades x

  2. October 9, 2019 / 6:55 pm

    I love this post! Always been a fan of Benefit, however the price always does put me off a bit! I love the packaging of this, it looks super cute, and I love the pink! So girly!

    Catherine x

    • October 9, 2019 / 7:00 pm

      Thankyou! Yeah the price is kinda high considering you aren’t actually getting very much product. But at least it’s a good product! It would have been worse if it was awful haha x

  3. October 9, 2019 / 9:53 pm

    Ah I saw this and was thinking about trying it but I think I’ll skip after reading this. I really like thinner concealers, so I got excited when you said that, but only if they’re hydrating. 12 shades is pretty poor too, I’m not sure if I’d be able to find a match even if the formula was more dewy. Thanks for the review! x


    • October 10, 2019 / 5:49 pm

      Ah yes I’d skip if you want something hydrating! I do find this quite dry. 12 shades is bad – I hope they release more xx

  4. October 24, 2019 / 10:39 pm

    I’m loving the Born This Way one by Too Faced at the moment as I find it super hydrating, but I do feel it creases quite badly on me. This may be a great alternative to limit creasing! 12 shades is shocking though, I doubt there’ll be one pale enough for me unfortunately 🙁 x

    Soph – x

  5. Penelope
    February 24, 2023 / 7:42 pm

    Based on this review, I’m going to give both the Born This Way and new Boing liquid concealer a try. I’m a big fan of the Benefit Boing in the little pot—have used it for decades now! I will say this, I would never think that the No.1 color looked right for my pale, yellowish skin, but it disappears without a trace. So, for me it’s a matter of how easy to apply and how long it stays working. The range of colors, eh, probably won’t be a concern.

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