KVD Beauty Good Apple Foundation Balm | Review!

Hey everyone I hope you’re all well! Today I wanted to share my review of the viral KVD Beauty Good Apple foundation balm. This foundation balm has been so hyped since it launched and it went viral on Tik Tok, Instagram & Youtube. I posted my own wear test & first impressions on YouTube using this foundation so if you’d like to watch that you can do so HERE. However, this post is a bit more in depth now I have used it more times & have a more developed opinion.

This KVD Beauty Good Apple foundation balm is described by the brand as buildable, full coverage & hydrating. It is said to be a light weight and long wear formula which will give a fresh matte finish.

The packaging is fully recyclable. It is a transparent plastic pan with no metal and no mirror. Personally I think KVD do sustainability well, they are releasing a number of products that are recyclable. They also are completely vegan & cruelty free. This is becoming more and more important to me, and I would say to the average consumer too.

KVD Beauty say that you can apply this with a dense foundation brush, or a beauty sponge. For the fullest coverage, they recommend a patting motion. They also recommend using your finger to spot conceal with this foundation.

Although this is more targeted to normal – dry skin, they say if you have oily skin you can set this with powder (they of course recommend their ‘lock-it’ powder).

This is infused with apple extract to nourish the skin – hence the ‘good apple’ name!

At £29 this is priced quite average for a premium foundation. The shade range is pretty extensive too which is a great bonus.

After applying this foundation with both a brush and a damp sponge, I actually prefer the sponge. For me this is a bit unusual as I always tend to prefer a brush! Plus all the videos I saw on Tik Tok, a brush seemed to be used.

I have the shade light 006, and it is a bit too light for me, however once it is blended out and all other products applied, it looks completely fine. I don’t know if this slightly oxidises, or if it’s just the fact it looks much better with everything else applied. You can check out my video that I mentioned earlier in this post to see what I mean.

When I first apply this KVD Beauty Good Apple foundation balm it looks quite dry on my skin, particularly when I use a brush. My skin is normal – dry, so if you have similar skin to me I recommend making sure you skin is thoroughly prepped and moisturised, and maybe use a hydrating primer & setting spray (I do & it makes it look better!). The coverage is definitely full – and I would agree with KVD that it is buildable. You can apply a little more a more medium cover, or you can build it to super full.

This is the foundation immediately after applying – I have no other face products on.

This definitely clings to any dry patches, so if you have a lot of dry patches you may not like this. It kind of sits on top of the skin instead of melting into it nicely, and for me that emphasises texture and dry patches if I haven’t prepped the skin really well. I think this can look a bit cakey and heavy on the skin, and not light weight as KVD describe.

Thorough out the day this definitely becomes more oily. You would need to set it very well if you have naturally oily skin! I like that dewy kind of look, so when the foundation reaches this point in the day, I love the finish of it. However by the end of the day, even I find it to look too oily and it begins to break up and separate in certain areas. So I would not say this is super long wearing.

This is the foundation around 6 hours after applying.

This is the foundation about 8 hours after applying.

I am still kind of on the fence with this foundation. I don’t think it is worth the hype and would only recommend for someone with very normal skin. I will use it up, and it is by no means the worse foundation I have used, you can actually make it look quite pretty with a bit of work (building coverage gradually and prepping / setting skin well). But don’t be fooled by the Tik Tok hype – you don’t absolutely NEED this.

Have you tried the KVD Beauty Good Apple foundation balm? What do you think? Let me know in the comments below!

Jazmin xx


  1. April 8, 2021 / 5:10 pm

    I’ve seen SO much about this product (who hasn’t??) But I’m quite surprised that it looks so dry at first given that it’s a balm texture. I think it looks a lot nicer on you as the day goes on, your skin looks great in the last two photos. I’ve been so tempted to try this but as someone with dry skin I think I might pass on this one x

    • April 9, 2021 / 2:24 pm

      It’s a strange one! It definitely looks nicer after it has been on a while and the oils begin to come through. Xx

  2. April 11, 2021 / 1:01 pm

    I haven’t come across this brand or heard about the foundation – interesting what you say about the longevity of the product though. I tend not to wear foundation because I have oily skin and it slides straight off. That said, I’m intrigued about the apple extract, I’ve not come across that as foundation ingredient before!

    • April 11, 2021 / 4:20 pm

      The apple extract is definitely a unique point to the foundation! I have more dry skin, so I like that this becomes dewier / oilier throughout the day, but I imagine you would not agree if you tend to have oily skin xx

  3. April 11, 2021 / 3:56 pm

    TikTok seems to hype up so many products that are pretty average when you actually try them, unfortunately. This does look beautiful on your skin though and I’d love to try it. It reminds me a bit of my pressed mineral foundation which I absolutely love as it’s so full coverage. xx

    • April 11, 2021 / 4:21 pm

      I’ve not tried many ‘Tik Tok’ products really, but this one caught my attention! It’s just a decent foundation but not worth the hype x

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